Perancangan Identitas Visual dan Sign System Objek Wisata Situ Cileunca untuk Usia 26-45 Tahun di Kota Bandung
DOI:
https://doi.org/10.37278/artcomm.v8i1.1246Keywords:
Identitas Visual, Sistem Penunjuk Arah, Pariwisata, Situ CileuncaAbstract
Situ Cileunca is a tourist destination with adequate facilities but lacks a strong visual identity and an effective sign system. This results in the absence of distinctive characteristics and standardized signage for visitor guidance. To address this issue, a visual identity and sign system were designed to meet the site's needs, considering visibility and ease of navigation for visitors. This study uses a qualitative method to evaluate user needs and the existing system. The main outputs include a visual identity and sign system, supported by promotional materials such as brochures, employee ID cards, Instagram feed designs, and stickers. The design aims to enhance the image of the destination while improving visitor comfort and orientation throughout the area.
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