The Effect of Sales Service Communication Quality and Product Prices of PT. Raja Bearindo Aditama on Customer Satisfaction in the Jakarta Area
DOI:
https://doi.org/10.37278/artcomm.v9i1.1466Keywords:
B2B, Customer Satisfaction PT. Raja Bearindo Aditama, Sales Service Communication, PriceAbstract
B2B (business to business) business competition requires companies to improve the quality of salesservice communication and appropriate pricing to create customer satisfaction. This study aims to analyze the effect of sales service communication quality and prodct pricing on customer satisfaction of PT Raja Bearindo Aditama in the Jakarta area. This study uses a causal associative quantitative approach with a survey method of 43 reguler customers of PT Raja Bearindo Aditama. Data were collected through a questionnaire using a likert scale and analyzed using multiple linear regression. The result of the parlial test show that the variable of sales service communication quality (X1) such as clarity of information, responsiveness and ability to provide solutions has a calculated t value of 2,749 with a significance of 0,009<0,05. This confirms that the quality ofsalesservice communication has a significant influence on customer satisfaction partially because customers prioritize product reliability and technical support. However, the result of simultaneous test show that the quality of salesservice communication and product pricing together have a significant influence on customer satisfaction with a contribution of 37,4%, while the rest is influenced by other factors outside the study. This finding confirms that sales service communication is the main factor in forming customer satisfaction, while price plays a supporting role.
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