Efektivitas Event Marketing Loop Musik Terhadap Peningkatan Citra Merek di Kalangan Siswa-Siswi SMK Telkom Medan

Authors

  • Ayeisha Ardelisma Universitas Sumatera Utara

DOI:

https://doi.org/10.37278/artcomm.v6i2.733

Keywords:

Marketing, Marketing PRs, Event Marketing, Brand Image

Abstract

This study examines how Loop Musik event marketing improves brand image among SMK Telkom Medan students. Marketing Theory, Marketing Mix, PR, Event Marketing, Brand, and Image are used. Descriptive, correlational, and hypothesis testing utilizing the T-Test and t (table) are used in this quantitative study. Collection methods include questionnaires and library research. A total sample of 21 SMK Telkom Medan students that attended Loop Musik was used in this investigation. The sampling method is purposive.  Data analysis includes descriptive, correlation, and hypothesis testing using IBM SPSS's T-Test model or "Paire Sample T-Test". According to Windows 22.0 program results, Loop Musik event promotion significantly impacts Loop card brand image (t = t (count) < t (table). Event Marketing Loop Musik boosts Loop card brand awareness among SMK Telkom Medan students.

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Published

2023-11-22

How to Cite

Ardelisma, A. (2023). Efektivitas Event Marketing Loop Musik Terhadap Peningkatan Citra Merek di Kalangan Siswa-Siswi SMK Telkom Medan. ArtComm : Jurnal Komunikasi Dan Desain, 6(2), 130–139. https://doi.org/10.37278/artcomm.v6i2.733

Issue

Vol. 6 No. 2 (2023): ArtComm

Section

Articles

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