Strategi Dakwah Daarut Tauhid Peduli Medan dalam Menggalang Dana ke Masyarakat
DOI:
https://doi.org/10.37278/artcomm.v6i2.743Keywords:
Da'wah Strategy, Daarut Tauhid Peduli Medan, FundraisingAbstract
Social institutions must employ a well-developed strategy to attain optimal outcomes, as fundraising endeavors necessitate careful consideration and diligent effort for subsequent stages. The aim of this research is to identify the tactics implemented by Daarut Tauhid Peduli Medan in their fundraising efforts, as well as the challenges faced by the organization in their da'wah strategy during these fundraising activities. This research employs qualitative research methodology, utilizing interactive model analysis tools and drawing upon Bryson's theory as a framework. The study's findings indicate that all the techniques implemented by Daarut Tauhid Peduli Medan to raise cash resulted in a significant increase in the number of donors.
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