LATHIFAH, N.; OENTOE, G. F. S. Experiential Marketing pada Produk Fashion Wanita: Studi Kasus Mengenai Strategi Experiential Marketing Modules (SEMs) pada Produk Buste Houder di Wacoal Transtudio Mall Bandung. ArtComm : Jurnal Komunikasi dan Desain, [S. l.], v. 7, n. 1, p. 59–67, 2024. DOI: 10.37278/artcomm.v7i1.830. Disponível em: https://jurnalunibi.unibi.ac.id/ojs/index.php/ArtComm/article/view/830. Acesso em: 21 jun. 2026.