Lathifah N, Oentoe GFS. Experiential Marketing pada Produk Fashion Wanita: Studi Kasus Mengenai Strategi Experiential Marketing Modules (SEMs) pada Produk Buste Houder di Wacoal Transtudio Mall Bandung. ArtComm [Internet]. 2024Apr.29 [cited 2025Mar.24];7(1):59-7. Available from: https://jurnalunibi.unibi.ac.id/ojs/index.php/ArtComm/article/view/830