ArtComm : Jurnal Komunikasi dan Desain

Logo Redesign of Kampung Lali Gadget in Sidoarjo Regency

2025-05-05T07:31:49+07:00

Kampung Lali Gadget is an educational space that emerged as a solution to the high dependency of children on gadgets, by introducing traditional games and activities rooted in local culture. The absence of a strong and representative logo has made the visual identity of this community less recognizable. This study aims to design a logo that reflects the spirit, educational values, and local character upheld by Kampung Lali Gadget. The research uses a qualitative method with data collection techniques including direct observation and in-depth interviews with the community manager, activity companions, and participating children. Observation was conducted to understand the activities and atmosphere in the field, while interviews explored the vision, mission, and core values of the community. The logo design is inspired by the expressions and movements of children while playing, which represent joy, freedom, and closeness to nature.

Visual Book Design on the History of Independent Record Labels in the Alternative Music Community in Surabaya

2025-05-05T07:38:30+07:00

Music plays a vital role in human life, not only as a means of expressing feelings but also as a medium of entertainment that fosters solidarity within communities. In the realm of alternative music, the role of independent record labels is particularly significant, particularly in Surabaya, a city known for its long history of supporting the growth of local creative communities. Independent record labels provide musicians with freedom of expression and encourage artistic innovation that is often overlooked by the mainstream music industry. However, the existence and contribution of independent record labels in Surabaya remains poorly documented, both visually and narratively, leaving many unfamiliar with their role in supporting the alternative music ecosystem. To address this information gap, a visual book was designed to introduce the history and role of independent record labels in Surabaya's alternative music community. The design utilizes qualitative research methods, drawing on data from completed questionnaires from 109 respondents, Focus Group Discussions, and interviews. The book is designed by combining informative narratives, engaging images, and illustrations, thus not only presenting information but also creating a captivating visual experience for readers. It is hoped that this book will serve not only as a historical archive documenting the journey of independent record labels, but also as a medium for education and inspiration.

The Effect of Sales Service Communication Quality and Product Prices of PT. Raja Bearindo Aditama on Customer Satisfaction in the Jakarta Area

2026-02-23T15:10:00+07:00

B2B (business to business) business competition requires companies to improve the quality of salesservice communication and appropriate pricing to create customer satisfaction. This study aims to analyze the effect of sales service communication quality and prodct pricing on customer satisfaction of PT Raja Bearindo Aditama in the Jakarta area. This study uses a causal associative quantitative approach with a survey method of 43 reguler customers of PT Raja Bearindo Aditama. Data were collected through a questionnaire using a likert scale and analyzed using multiple linear regression. The result of the parlial test show that the variable of sales service communication quality (X₁) such as clarity of information, responsiveness and ability to provide solutions has a calculated t value of 2,749 with a significance of 0,009<0,05. This confirms that the quality ofsalesservice communication has a significant influence on customer satisfaction partially because customers prioritize product reliability and technical support. However, the result of simultaneous test show that the quality of salesservice communication and product pricing together have a significant influence on customer satisfaction with a contribution of 37,4%, while the rest is influenced by other factors outside the study. This finding confirms that sales service communication is the main factor in forming customer satisfaction, while price plays a supporting role.

The Relationship Between the Use of Digital and Conventional Marketing Communication on the Loyalty of Bariatric Patients at EMC Alam Sutera Hospital

2026-02-23T15:01:10+07:00

The development of digital technology has changed marketing communication strategies in the healthcare sector. EMC Alam Sutera Hospital integrates digital and conventional marketing communications to increase bariatric patient loyalty. This study uses a quantitative approach with questionnaire instruments, validity, reliability, and multiple linear regression analysis. The use of Digital Marketing Communication turned out to have a great influence on the loyalty of bariatric patients with the highest Mean at point 4.18 with the statement "Patients feel comfortable using EMC Alam Sutera digital services to make control appointments" then the Utilization of Conventional Marketing Communication also has a great influence on the loyalty of bariatric patients with the highest Mean at point 4.30 with the statement "Direct communication with EMC Alam Sutera doctors makes patients are more confident in the bariatric procedure that the patient will undergo" when combined, the relationship between the use of Digital Marketing Communication and the use of conventional communication has a determination coefficient value relationship of 73.1%. which means that Digital Marketing Communication and Conventional Marketing Communication have a relationship in increasing patient loyalty so that the Integrated Marketing Communication Theory is proven to be relevant.

Interpretation of Social and Cultural Conflicts in Marjan Putri Hijau and Desa Kehidupan 2024 Advertisement Using Roland Barthes’ Semiotic Analysis

2026-03-04T10:47:59+07:00

This study is based on the understanding that advertisements serve not only as promotional media but also as interpretations of social and cultural values. The Marjan Putri Hijau and Desa Kehidupan Ramadan 2024 advertisement utilizes local mythological narratives to convey moral messages through visual and narrative symbols. This research aims to interpret the representation of social and cultural conflicts in the advertisement using Roland Barthes’ semiotics, supported by Geert Hofstede’s cultural dimensions theory. The method employed is a descriptive qualitative approach through observation and documentation of visual and verbal elements. The results indicate that at the denotative level, the advertisement depicts a conflict over the life energy; at the connotative level, it represents the struggle between care and greed; and at the mythic level, it naturalizes values of togetherness, the sanctity of nature, and the role of women as protectors of balance. Cultural analysis demonstrates a long-term orientation and social harmony consistent with Indonesian societal characteristics, showing that the advertisement functions as a meaningful medium of cultural communication.

Public Relations Communication Strategy in the Development of Culinary Tourism of the Old Port of Fencing at the Sibolga City Tourism Office

2026-04-02T08:57:53+07:00

This study analyzes the public relations communication strategy of the Sibolga City Tourism Office in developing culinary tourism at the Old Port of Fencing. This research is motivated by suboptimal tourism communication, weak destination branding, and an unintegrated communication strategy. The research objective is to examine the planning, implementation, and evaluation of communication strategies and relationships with stakeholders. The study used a qualitative approach with a phenomenological design. Data were collected through in-depth interviews, observation, and documentation with eight informants consisting of public relations officers, culinary MSMEs, and the community. Data analysis was conducted interactively through data reduction, data presentation, and conclusion drawing. The results show that the communication strategy is implemented through event-based promotions and the use of digital media, but is not optimal because the planning is not specific, implementation is not consistent, and evaluation is not measurable. In addition, stakeholder collaboration is not participatory and destination branding is still weak.

Social Criticism of Gender Violence in the Film Marlina the Killer in Four Acts

2026-04-01T14:24:37+07:00

This study examines social criticism of gender-based violence represented in the film Marlina the Murderer in Four Acts by Mouly Surya. The background of this research departs from the fact that violence against women still often occurs in societies influenced by patriarchal social structures. This film shows the experiences of a woman who faces bullying, sexual violence, and social injustice. Based on this, this study aims to identify the forms of gender-based violence that appear in films and analyze how they represent social criticism of patriarchal domination. This study uses a qualitative approach with a critical discourse analysis method. Data was collected through observation of scenes, dialogues, characters, as well as visual and narrative elements in the film, then analyzed to reveal the meaning and social messages contained in it. The results of the study show that this film depicts various forms of gender violence, such as bullying, sexual violence, and the marginalization of women. Through the character of Marlina, the film depicts the transformation from the position of the victim to an agent of resistance to injustice. Visual symbols, storylines, and character constructions reinforce criticism of patriarchal structures that oppress women. Thus, this film is not only a cinematic work, but also a social critical media that highlights the importance of justice and women's empowerment in society.

Digital Marketing Communication of Local SMEs Products: A Literature Review on Instagram Storytelling in Building Brand Image

2026-04-01T14:30:21+07:00

This study analyzes the rising trend of Instagram storytelling in digital marketing communication in creating brand images especially as competition rises in the digital world. With digital content becoming saturated, stories have become tools of connecting with people beyond promoting their brands through meaning and identities. This study adopts a qualitative descriptive research design using the literature review method which involves reviewing journal articles, academic books, and other scholarly materials. Literature search was performed systematically and analysis conducted using qualitative descriptive methods such as categorizing and comparing of relevant data concerning digital marketing communication, storytelling, and brand image. It is found out that storytelling acts as a connecting link between promotional strategies and creation of brand images since those that are coherent, relatable, and associated with brand identity increase audience engagements, enhance memory recall and evoke emotions. It is also found out that brand images are created through an interpretive process where meanings are constructed through interaction with brand narratives. In summary, Instagram storytelling can thus be described as an integrating communication technique for creating brand images through constant meaning-making between brands and audiences.

Urban Tourism: The Mapping and Analysis of the Visual Characteristics of Murals in the Prawirotaman Area of Yogyakarta

2026-04-14T09:32:05+07:00

Mural as a form of public visual art has developed significantly in urban spaces and plays a role in shaping the visual character of city environments. Murals are frequently linked to the development of place identity and aesthetic appeal in tourist destinations. The purpose of this study is to map and examine the visual features of murals in Yogyakarta's Prawirotaman neighborhood as part of a visual depiction of an urban tourism region. The study uses a qualitative descriptive methodology that is bolstered by straightforward quantitative mapping. Direct observation and photographic documentation were used to gather data, which led to the identification of 66 murals with distinct visual presence. Independent graffiti expressions, socially focused murals, and commercially oriented murals were the three main categories into which the murals were divided. Formal components like color, composition, illustration style, and typography were used in visual analysis along with a semiotic method to decipher visual meaning. The results show that the majority of murals are dominated by non-commercial expressions, indicating an organic visual landscape shaped by informal artistic practices. Meanwhile, commercial murals appear in limited numbers and are mainly associated with business identities. The coexistence of these categories creates a layered visual environment that reflects both artistic freedom and functional communication. This study concludes that murals in Prawirotaman contribute to the visual complexity of the area and serve as an indicative element in representing the character of a tourism district. The findings provide an initial framework for understanding mural-based visual mapping in urban design and communication studies.

Heritage Tourism Logo Design of Kampung Kemasan Gresik

2026-04-01T14:44:01+07:00

This study aims to design a logo for the Heritage Tourism of Kampung Kemasan, Gresik, as an effort to establish a visual identity that can communicatively and sustainably represent the area’s historical, cultural, and multiethnic architectural values. This research is motivated by the absence of a standardized visual identity, particularly a regional logo. This deficiency has resulted in a weak and inconsistent image of Kampung Kemasan as a heritage tourism destination among the public and visitors. The study employs a mixed-method approach, combining qualitative and quantitative techniques through observation, interviews, and questionnaires. Data analysis was conducted using the TOWS Matrix method to formulate logo design strategies based on the internal and external factors of the area. The results indicate that Kampung Kemasan possesses strong visual potential, especially in its multiethnic architectural character that integrates European, Chinese, Arab, and Javanese elements, as well as its historical value as a former gold trading area. Based on these findings, a logo concept titled “Harmony of Multiethnic Architecture” is developed by integrating logogram and logotype elements, supported by the selection of colors and typography that reflect a heritage nuance. The resulting logo is expected to strengthen the area’s image, enhance visitors’ recall, and serve as a foundation for developing a consistent and sustainable visual identity system across various visual communication media.

A Roland Barthes Semiotic Analysis of Feudalism Representation within the World Government in the Anime Series One Piece Episode 886

2026-04-14T08:36:23+07:00

Episode 886 of the anime series One Piece portrays a system of feudalism through the political and social structure of the world created by Eiichiro Oda. In this fictional world, power is centralized under the World Government, which is controlled by the Celestial Dragons, known as the Tenryuubito—descendants of the twenty original kingdoms that founded the regime. The Tenryuubito occupy the highest tier of a feudal hierarchy, enjoying extreme privileges without accountability for their actions. This study aims to identify the denotative, connotative, and mythological signs related to feudalism in One Piece, specifically Episode 886. The research employs a qualitative method using Roland Barthes’ semiotic analysis framework. Data were collected through scene observation and documentation of dialogues, visual symbols, and narrative elements as units of analysis, while validity was ensured through source triangulation and interpretive consistency. The findings indicate that at the denotative level, feudalism is depicted through the dominance of the Tenryuubito, who are regarded as gods and protected by Cipher Pol Aigis Zero (CP0), while common citizens and even other nobles are positioned as inferior. At the connotative level, the World Government is represented as a symbol of absolute power and modern feudalism, with the Tenryuubito portrayed as untouchable rulers and CP0 functioning as an apparatus safeguarding elite interests. At the mythological level, feudalism is constructed through the Tenryuubito as symbols of political and economic authority who naturalize injustice, commodify Shirahoshi, and reinforce CP0’s role as protector of elite privilege. These findings imply that popular media such as anime can function as a critical medium for reflecting and challenging hierarchical power structures, thereby contributing to broader discussions on social inequality and ideological control in contemporary society.

Design of the "ECO-ELT" Social Community Logo as a Brand Identity

2026-04-06T09:32:07+07:00

The ECO ELT (Ecological English Language Teaching) community is a global platform dedicated to addressing environmental challenges through English language education. Despite its growing membership of 567 members across multiple countries as of 2025, the community lacks a formal visual identity, particularly a logo, which limits its ability to establish a professional and recognizable presence in comparison to similar communities. This gap represents a significant limitation in branding and community communication. This study aims to design the ECO ELT community logo as part of a comprehensive visual identity system to strengthen its brand recognition. A qualitative research method was employed, collecting data through non-participant observation, in-depth interviews, and documentation. The Design Thinking methodology was applied across five stages: empathize, define, ideate, prototype, and test. The results include the ECO ELT logo, a Graphic Standards Manual (GSM), and application across supporting media including t-shirts, tote bags, letterheads, and employee ID cards. The visual identity produced offers a distinctive and consistent representation of the community's values and educational mission.

Exploring the Meaning of Direct Selling from Salespersons’ Perspectives

2026-04-14T10:06:02+07:00

In the digital era, where most marketing activities have shifted online, some individuals still engage in direct selling as a primary occupation. This study aims to explore the meaning of direct selling from the perspective of a salesperson. Using a qualitative method with a phenomenological approach, data were collected through in-depth interviews, observation, and literature review. The informant in this study is Dimas, a salesperson who actively works in direct selling. The findings reveal several emergent meanings. First, direct selling is perceived as a promising source of income. Second, it offers flexibility in managing working time. Third, it serves as a practical space for applying communication skills. Fourth, it is seen as a profession full of challenges. Finally, direct selling is often underestimated or viewed negatively by society. In conclusion, direct selling is not merely a sales activity but a meaningful profession shaped by both opportunities and challenges. It provides economic benefits, personal growth, and flexibility, while also requiring resilience in dealing with social perceptions and work-related difficulties.

Reading Power Through the Camera: Gender Representation, Trauma, and Resistance in the Short Film Hotspot

2026-04-06T09:28:19+07:00

This study analyzes how the Indonesian independent short film Hotspot constructs representations of sexual harassment, power relations, and female resistance through visual and narrative structures. Drawing on Laura Mulvey's male gaze theory, bell hoo ks's feminist critique of objectification, Michel Foucault's conception of power as relational practice, and Bordwell and Thompson's film theory, the study employs qualitative close-reading analysis at the scene and shot level, combined with feminist discourse analysis. Findings show that sexual harassment is represented through digital messages, tight framing, and nonverbal expressions of distress, while power dynamics manifest through the perpetrator's symbolic dominance, the victim's silence, and the structural vulnerability of female interns. Resistance emerges through solidarity, the act of recording, and a shift in aspect ratio from 4:3 to 16:9—marking a transition from confinement to the public sphere. This study contributes to Indonesian film studies by establishing a feminist analytical framework for independent short films and demonstrating how audiovisual texts produce systems of meaning regarding power, trauma, and gender-based violence.

Interactive Children's Storybook about Outdoor Activities Using a Fable Illustration Approach

2026-04-01T14:31:53+07:00

Gadgets are used by almost all groups of people. Many parents allow their children to own and use gadgets, even though it is actually not ideal to introduce them at an early age. The purpose of this research is to gather material for creating an interactive children's storybook. The research method used is a mixed methodology, namely interviews and observations conducted with respondents such as illustrators who create illustrations and layouts for children's books, as well as child psychologists regarding which types of content might be engaging when included in a book. The results of this research will be used as a reference for developing an interactive storybook.

Design Graphic Design Campaign for Raising Schizophrenia Awareness Among Adolescents: A Case Study of YKTB 2 Vocational High School Bogor and the Schizophrenia Care Community

2026-05-13T15:24:29+07:00

Mental health issues, particularly among adolescents, are a global issue that is gaining increasing attention. The World Health Organization (WHO) states that one in seven adolescents experiences a mental disorder, but social stigma often prevents them from seeking help. In Indonesia, schizophrenia is a serious mental disorder that remains misunderstood by the public, especially among adolescents who are heavily influenced by digital culture and social media. The lack of educational and engaging visual campaigns about schizophrenia makes it crucial to address this topic through an adaptive, theory-based visual communication approach. This research aims to design a digital graphic design campaign aimed at raising adolescent awareness of schizophrenia and reducing the stigma associated with it. The approach used was the Research and Development (R&D) method with the ADDIE (Analysis, Design, Development, Implementation, Evaluation) model and the ACME (Audience, Channel, Message, Evaluation) campaign strategy. Data was collected through observation, interviews, and pre- and post-tests, validated by experts from the fields of design and psychology. The expected outcome of this research is the creation of an effective, engaging, and evidence-based visual campaign product that can serve as a model for digital mental health communication among Indonesian adolescents.