ArtComm : Jurnal Komunikasi dan Desain

Interaksi Antara Masyarakat Suku Baduy dan Dunia Luar

Syahrul Gunawan — 2025-04-25

Cepak Buah Village is one of the traditional villages of the Baduy tribe which is one of the tourist destinations in Indonesia, along with the increasing number of tourism and the entry of technology, it is certainly directly proportional to the increasing interaction that occurs, this phenomenon provides intervention and causes a shift in the cultural habits of the local indigenous community. This study aims to explore the interactions that occur between the Baduy tribe and external culture. The method used in this study is qualitative with a case study approach. The results of this study found that the interactions that occur between the Baduy community of Cepak Buah Village continue to increase along with infrastructure development and the increasing number of tourists, cultural shifts occur on the side of the communication media used by the Cepak Buah community, the communication content discussed, language and habits that include social activities, economics and building architecture.

Political Storytelling: Ganjar Pranowo's Message Appeal on Social Media During the 2018 Central Java Regional Election Campaign

Febriansyah Kulau — 2025-04-25

Before the 2024 Simultaneous Regional Elections, the 2018 Regional Head Elections (Pilkada) in Indonesia were the most significant regional head elections held in 171 administrative regions. Among the participating areas, Central Java Province received high media attention because one of the candidates was the incumbent Governor, Ganjar Pranowo, who was nicknamed the "media darling." Ganjar is known as a government leader who regularly updates his social media. In fact, Ganjar once won the 2018 "The Best Communicator" award from Public Relations Indonesia for favorable coverage of him in the press. Therefore, it is interesting to see Ganjar's political communication and positive storytelling conveyed through his social media. This study was conducted to determine Pranowo's appeal to practice positive political communication through his social media accounts during the 2018 campaign. Using a qualitative content analysis method, this study analyzed the uploads of the Governor of Central Java on Twitter, Instagram, and YouTube published between February and June, which were selected using a purposive analysis technique. The results of the study show that Ganjar's content on his social media consists of two types of appeals, namely affirmative and accommodative. Positive appeal shows that his political storytelling is convincing, funny, and full of understanding. Accommodative appeal describes his political communication as oriented toward issues and problem-solving. This study can provide a practical understanding of the political communication of regional head candidates in the 2024 Pilkada.

Komunikasi Kebijakan SBSN Bidang Pertahanan TNI Angkatan Laut TA 2021

Teguh Waskita Aditama — 2025-04-25

The use of SBSN for the TNI Ministry of Defense is a new policy for the government in the field of Defense, namely the construction of state housing for soldiers at the Navy base (Lantamal). However, the communication process for implementing the policy in the 2021 Fiscal Year experienced a missing link which made the main institutions, namely the Ministry of Defense and the TNI, not fully know and understand the SBSN Budget policy. This study aims to analyze public policy communication between state institutions, namely the Ministry of Defense, Ministry of Finance and Bappenas, so that the Indonesian Navy receives the 2021 SBSN budget. The informants in this study were the parties involved in policy implementation, namely the Ministry of Bappenas, Ministry of Finance, Ministry of Defense and the Indonesian Navy. This study uses a qualitative approach with a constructivist paradigm, namely trying to understand the reality of experience which with this constructivist paradigm the author uses to analyze public policy communication between state institutions, namely the Ministry of Defense, Ministry of Finance and Bappenas. The results of this study indicate that there is a missing link or communication problem in the HR circle of the three ministries which affects the disposition, HR and bureaucratic structure. The communication performance established in the implementation of 2021 was quite good, so that the program could be realized. However, the communication performance in the early planning process, namely in 2019-2020, was not good between the three ministries, due to the lack of a common perception regarding the SBSN program.

Desain Guideline Book Feed Instagram Untuk Promosi Produk Batik SMK Siswa Budhi

M Widyan Ardani — 2025-04-25

SMK Siswa Budhi in Gayungan Village, Surabaya, produces MSME products in the form of batik created by students with disabilities, with high-quality designs in both shape and color. The main challenge in promoting this product is the lack of experience in social media management and the physical limitations of the managers. This study aims to design an Instagram Feed Guideline Book as a solution for more consistent and user-friendly promotional media for the school. The method used is design thinking, consisting of five stages: Empathize, Define, Ideate, Prototype, and Testing. The outcome is a digital e-guide book in A4 size, which can be accessed both online and offline via smartphones. Validation by design experts indicated a feasibility score of 89% with a percentage of 97%, making the e-guide book suitable for publication. With this guide, the managers will find it easier to organize the layout and design elements for promoting their featured batik products on Instagram.

Keywords: Design Thinking, Disability Batik, E-guide Book, Instagram Feed, Social Media Promotion

Media Baru dan Fandom Lama

Dewi Christina Marbun — 2025-04-25

This research analyzes the impact of digital platforms on communication among Gundam toy collectors. Utilizing new media theory and fandom studies, this qualitative study explores how online forums, social media (Instagram, Facebook, Twitter), YouTube, and online marketplaces have reshaped interaction, information sharing, collection showcasing, and community building. Through case studies, in-depth interviews, and online content analysis, it finds that digital platforms foster global communities, rapid information exchange, and new participation forms. However, it also identifies challenges to traditional fandom communication due to digital media dominance. This study provides deeper insight into how new media transforms communication in established fandoms and how fandom identity and culture are maintained in the dynamic digital sphere.

Karakter Game Visual Novel Semi RPG Dengan Konsep Pixel Art 2D Sebagai Aset Pengenalan Sejarah Indonesia Pada Masa Revolusi Untuk Pelajar SMA

Mega Glorysti Payona Tarigan — 2025-04-25

History is the basis, foundation, or pillar of various things that support all corners of knowledge. History education in Indonesia began to be introduced from an early age to prepare the young generation of the Indonesian nation to become active and productive citizens in developing a sense of love for their homeland. Students' success in learning is influenced by several factors, one of which is interest in learning. In order to increase the effectiveness of receiving material, students' learning interest is the main thing that needs to be considered. Therefore, to increase students' interest in learning History, educational game media assets were chosen as an alternative for learning History in Education. The design of game characters as educational media assets was carried out to support Indonesian History Education, where this research focused on introducing Indonesian History during the 1945-1950 revolution. This design uses the PDDIE design method, namely the planning, design, development, implementation and evaluation stages. By using this method, designing character assets in the form of character sprites & character portraits are the assets that will be the focus of the design, as well as other assets (Background & dialogue boxes) as supporting assets. After the assets have been designed, an implementation stage is carried out in the form of a questionnaire to high school students, to measure their level of interest in studying Indonesian history during the revolutionary period after seeing the assets that have been designed.

Makna Ilustrasi Sampul Buku Taring Padi "Seni Membongkar Tirani"

Pirie Mare Tramontane — 2025-04-25

This research analyzes the meaning of the book cover illustration "Taring Padi: Seni Membongkar Tirani" (2011) using Roland Barthes' semiotic framework. The Taring Padi art collective, formed in 1998, represents a progressive art movement that uses visual works as instruments of socio-political critique in Indonesia's reform era. Using qualitative semiotic analysis methods, this research examines the denotative, connotative, and mythological meanings of the woodcut illustration. The results reveal five significant sign elements: the red star as an ideological symbol, the masses representing collective power, raised fists symbolizing resistance, radial lines depicting the spread of consciousness, and the title as an artistic-political manifesto. The woodcut technique itself contains semiotic significance that reinforces the ideological position. In conclusion, the Taring Padi book cover illustration manifests a political vision and the function of art as a tool for liberation that can awaken critical consciousness in society toward structural injustice.

Representasi Kesetiaan dalam Hubungan Romantis

Zulfanida Nurul Sadiyyah — 2025-04-25

The song “I Wanna Be Your Slave” by Maneskin portrays loyalty in romantic relationships in a complex and contradictory manner. This study aims to analyze the representation of loyalty in the song using Ferdinand de Saussure’s semiotic approach. The research employs a qualitative method with primary data derived from the song's lyrics. The analysis focuses on the relationship between the signifier and the signified in the lyrics. The findings reveal that the song conveys an unconventional form of loyalty, expressed through extreme role dynamics such as master and slave. This representation reflects an acceptance of both the dark and light sides of a relationship, depicting a more subjective and personal form of loyalty. This research contributes to the semiotic study of popular music and the meaning of romantic relationships.

Perancangan Identitas Visual dan Sign System Objek Wisata Situ Cileunca untuk Usia 26-45 Tahun di Kota Bandung

Luthfi Fakhrian Riswaya — 2025-04-25

Situ Cileunca is a tourist destination with adequate facilities but lacks a strong visual identity and an effective sign system. This results in the absence of distinctive characteristics and standardized signage for visitor guidance. To address this issue, a visual identity and sign system were designed to meet the site's needs, considering visibility and ease of navigation for visitors. This study uses a qualitative method to evaluate user needs and the existing system. The main outputs include a visual identity and sign system, supported by promotional materials such as brochures, employee ID cards, Instagram feed designs, and stickers. The design aims to enhance the image of the destination while improving visitor comfort and orientation throughout the area.

Concept and Initial Development of an Animated Video for Personal Data Protection Education

Aden Wildan Baihaqi — 2025-04-25

The creative process of designing animated videos for personal data protection education aims to raise awareness among young people aged 19–24 about the importance of digital privacy. This design includes scriptwriting based on simple analogies, storyboard creation, character design, and relatable environments for the audience. Data collection techniques involved interviews with experts, questionnaires to the target audience, and qualitative and quantitative data analysis. The results show that this approach effectively simplifies complex concepts into easy-to-understand information through engaging visuals and narratives while establishing a strong foundation for effective educational media. This process is expected to serve as a strategic starting point in delivering personal data protection educational messages to the younger generation.