ArtComm : Jurnal Komunikasi dan Desain

Perancangan Video Motion Graphic Labuan Bajo Sebagai Media Promosi Destinasi Wisata

Nola Ardelia Vorna Cilla — 2023-11-22

Along with the times, the Indonesian tourism sector began to increase the potential of tourist attractions more innovation but still maintain the original culture. The purpose of designing this motion graphic video is to increase tourists coming to Labuan Bajo tourist attractions. The design of this video uses the multimedia project development method "Multimedia Development Life Cycle (MDLC) which produces a total duration of 58 seconds. This motion graphic video was uploaded on TikTok social media which has gone through a perception test using gfrom. Based on the results of the questionnaire, there were 50 respondents said this video had a good and effective response so that it could be used as an advertisement for tourism promotion media. Motion graphic ads can add to the attraction to invite to come to Labuan Bajo.

Perancangan Video Iklan Animasi 2D dengan Mengusung Karakter Cerita Rakyat Lokal dalam Rangka Mengenalkan Daerah Wisata Alam Baturraden Kabupaten Banyumas

Viki Anjani — 2023-11-22

Tourism is an attraction for everyone to refresh the mind from the fatigue of daily activities or work. There are so many tours in Indonesia, one of which is natural tourism in the Baturraden area which is famous for its cool mountain tourism, but it is unfortunate because the promotion of tourism is still lacking. Therefore, the researcher aims to make or create a 2d animated video that carries the character of local folklore Baturraden to introduce and promote Baturraden natural tourism. The process of making this project takes data from journals, websites, google form surveys and other validated sources, then described in descriptive form using qualitative methods and Luther's MDLC (Multimedia Development Life Cycle) method. This research produces a 39-second video featuring a variety of illustrations and characters that can convey information about Baturraden's natural attractions. Based on the survey results shared through google form also stated the effectiveness of the video.

Perancangan Slide Presentasi Mengenai Langkah Preventif dari Kehamilan Tidak Diinginkan oleh Yayasan Rumah Tumbuh Harapan untuk Remaja Usia 16 - 18 Tahun di SMAK 1 BPK Penabur

Sophia Purbasari — 2023-11-22

Cases of KTD (unwanted pregnancy) in adolescents are increasingly prevalent. Until now, cases of unwanted pregnancy in adolescents are still one of the problems that occur in Indonesia. Based on the Indonesian Youth Development index in 2018, Indonesia has a percentage rate of pregnancy in adolescents as much as 16.67%. In West Java alone in2019 as many as 56.92% of the 21,499 adolescents 16-19 have experienced pregnancy. Cases of unwanted pregnancy in adolescents have a high risk. The cause of the occurrence of KTD cases is the lack of knowledge of adolescents regarding the impacts and risks of sexual intercourse. Therefore, the Rumah Tumbuh Harapan Foundation held counseling on the impact of KTD. The purpose of this design is to create a presentation slide on unwanted Pregnancy in adolescents that is interesting and suitable for adolescents aged 16-18 years with the title "STOP KTD". The presentation slides were chosen because Yayasan Rumah Tumbuh Harapan as the speaker used the medium of presentation slides in the delivery of the material. In addition, the Rumah Tumbuh Harapan Foundation collaborates with SMAK 1 BPK Penabur in carrying out counseling. The method used in this design is a qualitative method with data collection techniques by distributing questionnaires, interviews, and direct observation. The design of this presentation material is based on theories related to presentation, visual communication design, illustrations, mascots, AISAS and other methods related to this design.

Perancangan Motion Graphic tentang Pentingnya Menikah di Usia Ideal oleh IPPNU Jawa Barat untuk Remaja Usia 13-18 Tahun di Kabupaten Bandung

Meti Agni Rizkiani — 2023-11-22

Bandung Regency is the highest rank in West Java for constantly 3 years. Around 500 children were known to young marriage in 2019, increasing to 669 in 2020, and in July 2021, the number of marriages in Bandung Regency reached 679 cases. The marriage dispensation data shows that the Soreang religious court has received 419 marriage dispensation cases, of which 90% were approved, and a small number were rejected. In addition, the impact of early marriage includes a lack of parental awareness, a lack of understanding of reproductive and economic factors, and environmental pressures that lead to promiscuity. Through a program on the importance of getting married at the ideal age, West Java IPPNU needs more effective way of educational and information media, especially for socializing young people at school, such as Instagram. This research method uses qualitative methods by collecting data through interviews, observation and distribution of questionnaires. The design of this motion graphic video use 3 stages of production, there are pre-production, production and post-production. Through the stages of making storylines, storyboards, character creation, animation, to rendering. The result of this design is a motion graphic video about the importance of getting married at the ideal age which will be used as an educational media by West Java IPPNU through the Instagram platform.

Studi Dramaturgi dalam Presentasi Diri Dalang Gejul Pada Program Acara Wayang Golek Si Cepot Show SMTV

Yanuar Ilham — 2023-11-22

Self-presentation becomes an action carried out by every individual in choosing which behaviors to display in a specific environment to create the desired impression. The puppet master (dalang) in SMTV Sumedang certainly engages in self-presentation during their performances, including Dalang Wayang Golek Ki Andrian Syaputra, commonly known as Dalang Gejul. The purpose of this research is to understand the front stage and backstage realities of the puppet master and the responses from cultural experts and the audience to the puppet master's self-presentation. The qualitative method with Erving Goffman's dramaturgical approach is employed in this study. Data were collected through observations, interviews, literature reviews, and documentary studies. The informant selection technique used purposive sampling, and data validity was ensured through source triangulation. The research findings reveal that on the front stage, Dalang Ki Andrian plays his role as a puppet master wearing Sundanese traditional attire, totopong, and natural makeup. Additionally, he portrays a humorous and amusing character. On the backstage, he tends to show his true self in line with the realities of everyday life, presenting a simple appearance with a humorous nature. However, he is easily touched or emotional and struggles to control his emotions when angry. The audience and cultural experts' responses to Dalang Ki Andrian's self-presentation indicate that he fulfills the characteristics of a puppet master, adhering to the rules of puppetry. In conclusion, this research highlights that Dalang Ki Andrian engages in self-presentation on both the front and backstage, revealing differences in the puppet master's appearance and behavior on each stage.

Strategi Komunikasi Hisqie Furqoni dalam Upaya Mengenalkan Identitas Virtual Higot di Dalam Youtube

Achwan Noorlistyo Adi — 2023-11-22

The formation of virtual identities created by YouTubers shows that they have high creativity. Virtual identity is a special attraction for viewers. One of the YouTubers who created a virtual identity is Hisqie Furqoni, owner of the Gak It's Important Channel account. Hisqie created 6 virtual identities that always appear alternately every season. One identity that is interesting to research is Higot or Hisqie Jenggot, which was formed because of concerns about "Real Men" which stemmed from the stigma in society that men are not cool if they don't smoke. This research uses a qualitative case study method to focus on the communication strategy used by Hisqie in introducing Higot's identity on the Gak Penting Sih Channel. The data in this research was obtained through in-depth interviews, observation and documentation studies. The results of this research state that the communication strategy used for Higot is displayed in the “Ini Penting Sih” segment, which always discusses the concerns surrounding society's stigma that men must always be strong and great. The message is a message of entertainment and sarcasm. Higot appeared with the tagline "Real Men". Higot's supporting factors are Hisqie’s self-motivation, parents, friends, and the moment, while inhibiting factors are acting ability, finances, and constraints during pre- and post-production. The evaluation carried out by Hisqie was based on feedback from his loyal subscribers.

Efektivitas Event Marketing Loop Musik Terhadap Peningkatan Citra Merek di Kalangan Siswa-Siswi SMK Telkom Medan

Ayeisha Ardelisma — 2023-11-22

This study examines how Loop Musik event marketing improves brand image among SMK Telkom Medan students. Marketing Theory, Marketing Mix, PR, Event Marketing, Brand, and Image are used. Descriptive, correlational, and hypothesis testing utilizing the T-Test and t (table) are used in this quantitative study. Collection methods include questionnaires and library research. A total sample of 21 SMK Telkom Medan students that attended Loop Musik was used in this investigation. The sampling method is purposive. Data analysis includes descriptive, correlation, and hypothesis testing using IBM SPSS's T-Test model or "Paire Sample T-Test". According to Windows 22.0 program results, Loop Musik event promotion significantly impacts Loop card brand image (t = t (count) < t (table). Event Marketing Loop Musik boosts Loop card brand awareness among SMK Telkom Medan students.

Strategi Dakwah Daarut Tauhid Peduli Medan dalam Menggalang Dana ke Masyarakat

Hardayati Rambe — 2023-11-22

Social institutions must employ a well-developed strategy to attain optimal outcomes, as fundraising endeavors necessitate careful consideration and diligent effort for subsequent stages. The aim of this research is to identify the tactics implemented by Daarut Tauhid Peduli Medan in their fundraising efforts, as well as the challenges faced by the organization in their da'wah strategy during these fundraising activities. This research employs qualitative research methodology, utilizing interactive model analysis tools and drawing upon Bryson's theory as a framework. The study's findings indicate that all the techniques implemented by Daarut Tauhid Peduli Medan to raise cash resulted in a significant increase in the number of donors.