Strengthening Entrepreneurial Mindset and Creative Digital Marketing Strategies for Vocational Students in the Industry 4.0 Era
A Community Service Case Study at SMK Bina Nasional Informatika
DOI:
https://doi.org/10.37278/bhaktikaryadaninovatif.v5i2.1287Keywords:
Kewirausahaan Digital, Strategi Pemasaran, Inovasi, Media SosiaAbstract
This community service aimed to enhance digital entrepreneurship competencies among SMK Bina Nasional Informatika students, particularly in designing innovative and creative marketing strategies. The program applied a participatory approach through interactive seminars, group discussions, and digital business simulations. Students received materials on market analysis, social media utilization, and creative content development, followed by assignments to design digital business ideas. The results showed that 91% of students better understood digital entrepreneurship, and 87% felt more confident to start an online business. This activity proved effective in improving entrepreneurial literacy and encouraging critical and creative thinking. The program significantly contributes to shaping adaptive young entrepreneurs ready to face the dynamics of a technology-driven workforce.
Keywords: Digital Entrepreneurship, Marketing Strategy, Innovation, Social Media, Vocational Students
References
Ariyanti, R. (2022). Digital entrepreneurship among Indonesian youth: Challenges and opportunities. Journal of Digital Business and Society, 5(2), 101–115.
Efiana Manilang, E. N. D., & Belo, Y. (2024). Inovasi dan kreativitas: Pilar utama dalam kewirausahaan. Nian Tana Sikka: Jurnal Ilmiah Mahasiswa, 3(1), 82–92. https://doi.org/10.59603/niantanasikka.v3i1.609
Farwati, S., Santosa, S., & Menumbuhkan, J. (2023). Menumbuhkan semangat berwirausaha di kalangan siswa SMK melalui pembelajaran ekonomi kreatif. Jurnal Pendidikan Ekonomi Kreatif, 3(2), 87–96.
Karinda, M. V. A., Mananeke, L., & Roring, F. (2018). The influence of marketing strategy and product innovation on marketing performance of Indihome product of PT.TELKOM in Tomohon. Jurnal EMBA, 6(3), 1568–1577.
Komara, B. D., Cahyo, H., & Setiawan, B. (2024). Inkubator bisnis sebagai pendorong tumbuhnya wirausaha muda: Studi tentang suksesi kewirausahaan mahasiswa Universitas Muhammadiyah Gresik. Jurnal Riset Ekonomi, 3(1), 45–60. http://journal.umg.ac.id/index.php/jre
Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for humanity. Wiley.
Laurie, S., Mortimer, K., Holtz, M., & Little, B. (2024). Enhancing students’ understanding of social media marketing and the use of advertising and public relations terminology within IMC: A participatory action research project. Journal of Marketing Education, 46(1), 45–56. https://doi.org/10.1177/02734753231162610
Malasasari Siregar, T., Siahaan, B. M., Nova Enjelika, T., Endayanti Simbolon, M., Maruli Siringo-ringo, R., & Negeri Medan, U. (2023). Pengaruh pemberian pre-test dan post-test pada mata pelajaran matematika dalam keberhasilan evaluasi pembelajaran di SMA Swasta Cahaya Medan. Jurnal Ilmiah Multidisiplin, 3(1).
Mara, M., Susilo Wijayanto, D., & Harjanto, B. (n.d.). Seminar Nasional Pendidikan Vokasi ke-2: Peningkatan kreativitas belajar dan hasil belajar siswa teori mesin bubut melalui metode diskusi kelompok kecil kelas X-B SMK Warga Surakarta tahun pelajaran 2016/2017.
Nababan, L., Andiyono, A., & Nurlaila, D. (2023). Pelatihan peningkatan kreatifitas dan semangat wirausaha siswa SMK Negeri 3 Tuban. Eastasouth Journal of Effective Community Services, 2(02), 97–105. https://doi.org/10.58812/ejecs.v2i02
Nasution, S. P., Wibowo, R. P., Supriana, T., & Iskandarini. (2024). Analysis competition coffee exports from producing countries in the United States market with use almost ideal demand system (AIDS) model. Journal of Ecohumanism, 3(8), 2096–2101. https://doi.org/10.62754/joe.v3i8.4890
Ratten, V. (2020). Coronavirus (Covid-19) and entrepreneurship: Changing life and work landscape. Journal of Small Business & Entrepreneurship, 32(5), 503–516. https://doi.org/10.1080/08276331.2020.1790167
Rochman, M., & Anwar, B. (2024). Program pemberdayaan dengan pelatihan kewirausahaan pada ibu-ibu PKK (Pemberdayaan Kesejahteraan Keluarga). Jurnal SOLMA, 13(3), 2383–2390. https://doi.org/10.22236/solma.v13i3.15887
Sugiyanti, L., Rabbil, M. Z., Oktavia, K. C., & Silvia, M. (2022). Strategi pemasaran digital untuk meningkatkan penjualan UMKM. Jurnal Inovasi Ekonomi Digital, 1(2), 100–110.
Suherman, M., Soro, S. H., Ahmad, I., Ningsih, R. F., & Pawaka, W. (2024). Peran pendidikan vokasi dalam melahirkan wirausahawan (Studi kasus peserta didik SMK Negeri 1 Cikalongkulon Kabupaten Cianjur). EDUKASIA: Jurnal Pendidikan dan Pembelajaran, 5, 2401–2410. https://jurnaledukasia.org
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Fenina Berliana Putri, Aliman, Pupung Purnamasari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
<
