Strengthening the Competitiveness of Culinary MSMEs through Digital Coaching Clinic at the SINPASA Market in Bandung

Authors

  • Muhammad Iqbal Alamsyah Manajemen Bisnis Telekomunikasi Informatika, Fakultas Ekonomi dan Bisnis, Telkom University
  • Sunu Puguh Hayu Triono Manajemen Bisnis Telekomunikasi Informatika, Fakultas Ekonomi dan Bisnis, Telkom University
  • Tarandhika Tantra Manajemen Bisnis Telekomunikasi Informatika, Fakultas Ekonomi dan Bisnis, Telkom University

DOI:

https://doi.org/10.37278/bhaktikaryadaninovatif.v5i2.1314

Keywords:

MSMEs, Digitalization, Coaching Clinic, Competitive Advantage

Abstract

This community service program aims to improve digital competency and build competitive advantage among culinary MSMEs at Pasar Modern SINPASA, Bandung, through an adaptive and contextual coaching clinic approach. A total of 40 MSME participants were involved in this three-month program, which included needs assessment, training, mentoring, and evaluation stages. The pre-test and post-test results showed significant improvement across all measured parameters, particularly in digital promotion skills and understanding of competitive advantage. The coaching clinic method, combining practical training and individual mentoring sessions, proved effective in enhancing technical capabilities while also fostering a mindset shift among participants towards embracing digital transformation. The program generated not only skill-based improvements but also increased the readiness of MSMEs to adopt technology and develop sustainable competitive positioning based on local potential.

References

Achar, A. (2013). Evaluation of Training and Development Practices in SMEs: An Empirical Study. Indian Journal Of Management, 19–30.

Arabi, N. G. A., & Ahmed, N. K. S. (2024). The Impact of Strategic Entrepreneurship on Sustainable Competitive Advantage: A Field Research in Egypt’s Petrochemicals and Energy Sector. International Review of Management and Marketing, 14(5), 140–150. https://doi.org/10.32479/irmm.16786

Ferraro, G., Passaro, R., Quinto, I., & Thomas, A. (2024). The process supporting the emergence of the environmental innovation capabilities within small businesses: An empirical investigation. Business Strategy and the Environment. https://doi.org/10.1002/bse.4015

González-Serrano, M. H., Alonso Dos Santos, M., Sendra-Garcia, J., & Calabuig, F. (2023). Sports entrepreneurship during COVID-19: Technology as an ally to maintain the competitiveness of small businesses. Technological Forecasting and Social Change, 187. https://doi.org/10.1016/j.techfore.2022.122256

Gwadabe, U. M., & Amirah, N. A. (2017). Entrepreneurial Competencies: SMEs Performance Factor in the Challenging Nigerian Economy. Academic Journal of Economic Studies, 3(4), 55–61.

Hardani, H., Sahbany, S., Hadi, S., Ulandari, A. S., Ariwidiani, N. N., & Supinganto, A. (2024). Coaching clinic research proposal writing: A practical guide to your research success. Journal of Community Service and Empowerment, 5(2), 346–353. https://doi.org/10.22219/jcse.v5i2.32409

Hussain, A., Akbar, M., Shahzad, A., Poulova, P., Akbar, A., & Hassan, R. (2022). E-Commerce and SME Performance: The Moderating Influence of Entrepreneurial Competencies. Administrative Sciences, 12(1). https://doi.org/10.3390/admsci12010013

Kallmuenzer, A., Mikhaylov, A., Chelaru, M., & Czakon, W. (2024). Adoption and performance outcome of digitalization in small and medium-sized enterprises. Review of Managerial Science. https://doi.org/10.1007/s11846-024-00744-2

Keyhani, M. (2023). The logic of strategic entrepreneurship. Strategic Organization, 21(2), 460–475. https://doi.org/10.1177/14761270211057571

Zainuddin, Z., Halim, A., & Ganesha, P. P. (2023). The Influence Of Marketing Mix On Sales Turnover At Summarecon Bandung Sinpansa Market. In Management Studies and Entrepreneurship Journal (Vol. 4, Issue 5). http://journal.yrpipku.com/index.php/msej

Sakib, M. N., Rabbani, M. R., Hawaldar, I. T., Jabber, M. A., Hossain, J., & Sahabuddin, M. (2022). Entrepreneurial Competencies and SMEs’ Performance in a Developing Economy. Sustainability (Switzerland), 14(20). https://doi.org/10.3390/su142013643

Saputra, M. H., Utomo, M. N., Ariansyah, K., Wismayanti, Y. F., Ansyah, R. H. A., Koeswinarno, & Suradi. (2024). Small and medium-sized enterprises dynamic capabilities and competitive advantage: The mediating effect of digitalization. Entrepreneurial Business and Economics Review, 12(3), 41–67. https://doi.org/10.15678/EBER.2024.120303

Schulze, A., & Dada, O. (2024). Building strategic human capital resources: The effects of strategic entrepreneurship on employee recruitment and retention. Journal of Small Business Management. https://doi.org/10.1080/00472778.2024.2322985

Wibowo, V., Gautama, I., Kuncoro, E. A., & Bandur, A. (2024). Improving Sustainability in the Small-Medium Culinary Industry: Analyzing the Role of Open Innovation and Competitive Advantage. Journal of System and Management Sciences, 14(2), 172–187. https://doi.org/10.33168/JSMS.2024.0211

Yasa, N. N. K., Ketut Giantari, I. G. A., Setini, M., & Rahmayanti, P. L. D. (2020). The role of competitive advantage in mediating the effect of promotional strategy on marketing performance. Management Science Letters, 10(12), 2845–2848. https://doi.org/10.5267/j.msl.2020.4.024

Downloads

Published

2025-08-29

Issue

Vol. 5 No. 2 (2025): Jurnal Bhakti Karya dan Inovatif

Section

Articles

License

Copyright (c) 2025 Muhammad Iqbal Alamsyah, Sunu Puguh Hayu Triono, Tarandhika Tantra

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

<