Strategi Berkomunikasi di Era Digital Bagi Generasi Z

Abstract

The digital era demands individuals to possess communication skills that are not only fast but also ethical and responsible. Generation Z is the most active group in utilizing various digital communication platforms. This community service activity aimed to equip Generation Z, specifically the students of SMP Bina Mulya Bandung, with communication strategies aligned with digital ethical values. Students received explanations on the characteristics of both face-to-face and digital communication, communication ethics, positive internet use, and the potential risks of interacting in the online space. The activity was carried out through lectures, interactive discussions, Q&A sessions, and educational games. The results showed improved student understanding of digital communication concepts, high enthusiasm during the sessions, and increased awareness of the importance of responsible digital behavior.