Reaktualisasi Usik Sanyiru Padanan Melalui Visualisasi Budaya: Mewujudkan Kampung Penca Pertama di Jawa Barat sebagai Destinasi Wisata Budaya

Abstract

This community engagement program aims to preserve intangible cultural heritage through the production of a documentary film on Usik Sanyiru Padanan, enhance the digital literacy of local communities, and strengthen the cultural branding of Jayagiri Village in its effort to establish the Kampung Penca as a cultural tourism destination rooted in local wisdom. The program employed a Participatory Action Research (PAR) approach combined with visual ethnography, involving activities such as observation, audiovisual documentation, cultural interviews, videography and video-editing training, and dissemination of the documentary. The results show that the documentary “Usik Sanyiru Padanan: Movement, Emotion, and Meaning” successfully captures the technical elements, historical narratives, and philosophical values of Pencak Silat Panglipur, functioning both as a cultural archive and an educational medium for the public. The digital literacy training significantly improved participants’ skills in producing cultural content independently, particularly in camera operation, video editing, and cultural storytelling techniques. Furthermore, the production and distribution of visual content contributed to strengthening Jayagiri Village’s cultural identity, marking an essential step toward developing Kampung Penca as a cultural tourism destination. Overall, this program demonstrates that audiovisual documentation combined with community digital empowerment serves as an effective strategy for cultural revitalization and the development of village branding based on local cultural wisdom.