Memaksimalkan Peran AI untuk UMKM

Memberikan Pemahaman kepada UMKM Binaan Rumah BUMN Bandung

Authors

  • Titan Parama Yoga Sistem Informasi, Fakultas Teknologi dan Informatika, Universitas Informatika dan Bisnis Indonesia
  • M. Achya Arifudin Informatika, Fakultas Teknologi dan Informatika, Universitas Informatika dan Bisnis Indonesia
  • Nur Alamsyah Sistem Informasi, Fakultas Teknologi dan Informatika, Universitas Informatika dan Bisnis Indonesia
  • Irfan Achmad Musadat Manajemen, Fakultas Teknologi dan Informatika, Universitas Informatika dan Bisnis Indonesia
  • Niswah Kaifa Nazahah Sistem Informasi, Fakultas Teknologi dan Informatika, Universitas Informatika dan Bisnis Indonesia

DOI:

https://doi.org/10.37278/bhaktikaryadaninovatif.v6i1.1478

Keywords:

Community Service, SMEs, Artificial Intelligence, Digital Technology, E-commerce, Empowerment

Abstract

The purpose of this Community Service Program (PKM) is to maximize the role that technology, specifically Artificial Intelligence (AI), plays in the development of small and medium enterprises (SMEs) in Bandung. The program, which is held at Rumah BUMN Bandung, is to educate SMEs about how to use AI to improve operational efficiency and competitiveness. With the help of digital technologies, such as e-commerce, social media, and AI-based applications, SMEs can increase their market reach, manage inventory, and improve product and service quality. The program includes training, interactive discussions, and consultations aimed at improving the technological knowledge of SME owners. The evaluation results show that participants have a better understanding of AI and how it can be used in their businesses. The program is expected to provide greater benefits for small and medium-sized businesses.

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Published

2026-02-27

Issue

Vol. 6 No. 1 (2026): Jurnal Bhakti Karya dan Inovatif

Section

Articles

License

Copyright (c) 2026 Titan Parama Yoga, M. Achya Arifudin, Nur Alamsyah, Irfan Achmad Musadat, Niswah Kaifa Nazahah

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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