Assisting a Muslim Fashion MSME in Handling Trust Issues Through a Corrective Action Approach

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the Muslim fashion sector face challenges in keeping customer trust. One major issue is design piracy, which hurts brand image and reputation. Gallery Maliqa, a Muslim fashion MSME from Bandung, faced this problem when others copied its printed hijab designs. This issue lowered customer trust in the authenticity and quality of their products. This community service project aimed to help Gallery Maliqa rebuild customer trust using a Corrective Action strategy based on Image Restoration Theory. The methods included training, implementation support, monitoring, evaluation, and interviews with key partners. The Corrective Action strategy was carried out by improving supervision, updating quality control procedures, adding barcodes and serial numbers to products, using special packaging, increasing independent production, registering intellectual property, and setting up a product return policy. The results showed better production oversight, more consistent quality control, easier identification of original products, and stronger brand protection. The return policy also proved that the business takes responsibility for its customers. Overall, the Corrective Action strategy successfully reduced negative views caused by design piracy and strengthened customer trust. These findings show that Corrective Action is a useful approach to rebuild brand image through real actions and continuous improvement for Muslim fashion MSMEs.