Saberina S. Analisis Deskriptif Brand Switching dan Purchase Intention Dampak Pemboikotan Merek Terkait dengan Peristiwa di Gaza. eprofit [Internet]. 2024Apr.30 [cited 2026Apr.18];6(1):89-96. Available from: https://jurnalunibi.unibi.ac.id/ojs/index.php/eprofit/article/view/840