Peningkatan Daya Saing UMKM Melalui Pelatihan Pemasaran Digital dan Manajemen Berbasis Teknologi pada UMKM di Kelurahan Cibaduyut Wetan, Kecamatan Bojongloa Kidul

Abstract

This study aims to improve business management for MSMEs (Micro, Small, and Medium Enterprises) in Cibaduyut Wetan Village, Bojongloa Kidul District, with a focus on digital marketing training. The training is part of a Community Service program conducted by Universitas Informatika dan Bisnis Indonesia. The main challenges faced by MSMEs include limited understanding of digital marketing and technology-based business management, particularly during the COVID-19 pandemic, which restricts physical interactions. The program aims to enhance MSME skills in utilizing digital platforms to expand their markets, optimize human resources, and manage finances effectively. The expected outcomes include improved skills in digital marketing, human resource management, and financial management, assessed through simulations and real-world applications. This activity also contributes to increasing MSME income and supporting local economic.