Pemanfaatan Digital Marketing dalam Pengembangan Pemasaran

Abstract

Coronavirus disease 2019 (Covid 19) has brought many changes from various aspects. Inevitably, the economic crisis resulting from the Covid-19 pandemic has had an impact on the continuity of micro, small and medium enterprises (MSMEs). MSME players will definitely have difficulty achieving the targets that must be achieved when the economy is disrupted. The large number of MSMEs that still lack literacy regarding the use of digital for business development is a problem for MSMEs developing in this era. Looking at the problems existing with partners, the solution provided is to provide knowledge in the form of material presentations, discussions, sharing sessions which are conducted offline, including providing an understanding of business registration in marketplaces such as Shopee, Buka Lapak, Tokopedia and Lazada and how to market products creatively on social media platforms.