An Anthropological Approach to Interface Design Mobile Apps for the Creative Economy

Abstract

This study explains a collaborative approach as one of the strategies needed to develop the creative economy in the Bandung city area. Anthropology is currently challenged by Indonesia's increasingly dynamic development, which not only offers recommendations from field research but also offers tangible results in the form of human development and applied anthropology. This article aims to provide a new perspective that design science, with its design thinking approach, is closely related to the ethnographic approach used by anthropologists. It seeks to deepen the relationship between anthropology and design given the growing attention to the potential impact of design and innovation in solving sociocultural problems. The relationship between anthropology and design has a place and a challenge to play a role in efforts to set simple and realistic goals, develop a humanistic approach, and prioritize sensitivity to the socio-economic context and cultural values and practices of local communities to create sustainable projects. This will change, and will fuel theoretical research debates on concepts and methods of interest in academia and practice.