PENGARUH LINTAS BUDAYA PADA PERILAKU KONSUMEN TERHADAP PEMASARAN INTERNASIONAL

Abstract

Cross - cultural encompasses patterns of consumer behavior that is, most indicate that international marketers need the right marketing location in a broad range, rather than merely trying to understand the role of consumers in certain markets. This study aims to determine the cross - cultural influence on international marketing and how far cross - cultural influence on international marketing affects consumers and also analyzes marketing strategies that are suitable for use. The method that will be used in this research is the Promotion strategy. The desired result of doing this research is to understand in carrying out international marketing that has been affected across cultures to improve international marketing strategies