Sistem Pendukung Keputusan Pemilihan Media Promosi Sekolah Menggunakan Metode MOORA

Abstract

Media promotion is a channel to introduce something such as goods or services. Strategic in order to maximize the results of promotion is needed in school promotion activities, especially at Warta Bakti Catholic High School. The problem that is often experienced by the promotion team is that promotions are still carried out without careful strategic considerations resulting in large promotional costs with small selection of prospective students. A computer-based decision support system (DSS) is needed that can support the decision-making process in determining school promotion strategy policies. The decision support system will be designed using the MOORA method in order to obtain more accurate and targeted results in assisting decision making, especially media promotion at Warta Bakti Catholic High School.