Konser Love Fest Mocca di Metaverse: Eksplorasi Budaya Populer, Konsumerisme, dan Era Media Baru dalam Pengalaman Musik Virtual

Abstract

Mocca's Love Fest concert organized in the metaverse presents an interesting issue about the relationship between popular culture, consumerism and new media. This research adopts a qualitative approach supported by various data sources to analyze Mocca's Love Fest concert coupled with data obtained from observations of content related to the concert. The research explores how the concert reflected the dynamics of popular culture, including its influence on consumerism in a virtual context. Findings highlight how artist performances, visual aesthetics and fan interactions influence consumer experiences in the metaverse. In addition, this research explores how new media, particularly the metaverse, is becoming a platform that facilitates popular culture performances in unprecedented ways. This analysis provides deep insights into how concerts in the metaverse not only create new entertainment experiences, but also reinforce the role of consumerism in shaping identity and fans community in the digital age.