Pembuatan Web E-Commerce dan Pemasaran Digital untuk UMKM

Studi Pada UMKM Artflower Kecamatan Rancasari Bandung

Abstract

This research is motivated to help MSMEs to further advance their businesses by explaining how to sell through e-commerce and other social media, because initially business owners only sold at home and promoted orders only through the WhatsApp application. The method in this study consists of 5 stages, by understanding and carrying out each stage that has been made, it is expected to make better decisions and measure success that can be used as evaluation material. The results of this study can be conveyed by MSMEs Artflower by using the tokotalk application here business actors can be more free to market their products, one of which is to sell in their own store and can also use e-commerce media, one of which is the Shopee and Tokopedia applications.