STRATEGI KOMUNIKASI DALAM MENYIAPKAN SUMBER DAYA MANUSIA UNTUK MENGHADAPI ERA DISRUPSI INOVASI

Penulis

  • Muhammad Ikbal Tawakal, Yuliyani Rachma Putri

DOI:

https://doi.org/10.37278/artcomm.v1i1.73

Abstrak

Nowadays, innovation in digital technology presents a representation of socio-culture in society. That innovation creates a new thing which is acceptable for the society, it brings consequences for markets which are competitive, and unpredictable. Disruptive innovation is term of those phenomena. Department of Human Capital Communication’s strategic role is under the management of Telkomsel. Department of HC Com’s job desk are preparing the human resources for passing through that challenge. The research’s goal is knowing more about communication strategic that has been set up by Department of HC Com. This research uses Philip Lesly’s communication planning model and focuses to element communication by Harold Laswell. This research uses descriptive qualitative method with case study which describes and multiplies the problems that exist in this research. The results of research are communication strategy through awareness. acceptance, action which determines the techniques, traits, forms of messages that can build, encourage, and create actions derived from communicator’s ideas through media that defined in accordance with organizational, intranet, emailblast, SMS Broadcast characteristics.

Keyword: Communication Strategy, Disruptive Innovation, Department of Human Capital Communication.

##submission.downloads##

Diterbitkan

2018-05-21

Cara Mengutip

Yuliyani Rachma Putri, M. I. T. (2018). STRATEGI KOMUNIKASI DALAM MENYIAPKAN SUMBER DAYA MANUSIA UNTUK MENGHADAPI ERA DISRUPSI INOVASI. ArtComm : Jurnal Komunikasi Dan Desain, 1(1). https://doi.org/10.37278/artcomm.v1i1.73

Terbitan

Vol 1 No 1 (2018): ArtComm

Bagian

Articles

Lisensi

Authors who publish articles in ArtComm : Jurnal Komunikasi dan Desain  agree to the following terms:

  1. Authors retain copyright of the article and grant the journal right of first publication with the work simultaneously licensed under a CC-BY-SA or The Creative Commons Attribution-ShareAlike License.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).