Desain Guideline Book Feed Instagram Untuk Promosi Produk Batik SMK Siswa Budhi

Authors

  • M Widyan Ardani Universitas Negeri Surabaya
  • Meirina Lani A Universitas Negeri Surabaya
  • TC Kusumandyoko Universitas Negeri Surabaya
  • A Bangsawan Institut Informatika Indonesia Surabaya

DOI:

https://doi.org/10.37278/artcomm.v8i1.1105

Keywords:

Design Thinking, Disability Batik, E-guide Book, Instagram Feed, Social Media Promotion

Abstract

SMK Siswa Budhi in Gayungan Village, Surabaya, produces MSME products in the form of batik created by students with disabilities, with high-quality designs in both shape and color. The main challenge in promoting this product is the lack of experience in social media management and the physical limitations of the managers. This study aims to design an Instagram Feed Guideline Book as a solution for more consistent and user-friendly promotional media for the school. The method used is design thinking, consisting of five stages: Empathize, Define, Ideate, Prototype, and Testing. The outcome is a digital e-guide book in A4 size, which can be accessed both online and offline via smartphones. Validation by design experts indicated a feasibility score of 89% with a percentage of 97%, making the e-guide book suitable for publication. With this guide, the managers will find it easier to organize the layout and design elements for promoting their featured batik products on Instagram.

 

Keywords: Design Thinking, Disability Batik, E-guide Book, Instagram Feed, Social Media Promotion

References

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Published

2025-04-25

How to Cite

Ardani, M. W., Lani A, M., Kusumandyoko, T., & Bangsawan, A. (2025). Desain Guideline Book Feed Instagram Untuk Promosi Produk Batik SMK Siswa Budhi. ArtComm : Jurnal Komunikasi Dan Desain, 8(1), 35–45. https://doi.org/10.37278/artcomm.v8i1.1105

Issue

Vol. 8 No. 1 (2025): ArtComm

Section

Articles

License

Copyright (c) 2025 M Widyan Ardani, Meirina Lani A, TC Kusumandyoko, A Bangsawan

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