Manifestasi Post Truth: Analisis Wacana Kritis Atas Konten Deepfake Sri Mulyani “Guru sebagai Beban Negara”
DOI:
https://doi.org/10.37278/artcomm.v8i2.1391Keywords:
Post-Truth, Deepfake, Analisis Wacana Kritis, Norman Fairclough, Sri MulyaniAbstract
Era post-truth ditandai dengan kemenangan emosi atas fakta, sebuah kondisi yang diperparah oleh teknologi disinformasi canggih. Penelitian ini bertujuan untuk menganalisis secara kritis manifestasi post-truth melalui studi kasus viralnya konten deepfake Menteri Keuangan Sri Mulyani yang seolah-olah menyatakan "Guru Sebagai Beban Negara." Penelitian ini menggunakan pendekatan Kualitatif dengan metode Analisis Wacana Kritis (AWK) Norman Fairclough. Data primer berupa video dan transkrip deepfake dan data sekunder berupa klarifikasi resmi serta konteks isu kesejahteraan guru, yang kemudian dianalisis melalui tiga dimensi AWK: Teks, Praktik Wacana, dan Praktik Sosial Budaya. Hasil penelitian menunjukkan bahwa deepfake ini beroperasi sebagai senjata ideologis yang berhasil memobilisasi publik. Dimensi Teks membuktikan adanya bukti palsu semiotik melalui manipulasi AI di mana diksi "beban negara" digunakan untuk mengonstruksi secara antagonis untuk memicu kemarahan publik. Dimensi Praktik Wacana menunjukkan bahwa manifestasi post-truth didukung oleh pengguguran konteks yang disengaja dan diperkuat oleh sirkulasi di ruang gema (echo chamber), menyebabkan validasi emosional mengalahkan fakta objektif. Dimensi Praktik Sosial-Budaya menemukan bahwa deepfake ini mengeksploitasi isu kesejahteraan guru untuk memperkuat ideologi populisme anti-elite dan mendelegitimasi otoritas negara. Kesimpulan penelitian menegaskan bahwa kasus ini adalah contoh bagaimana deepfake tidak hanya menyebarkan hoax, tetapi berhasil mengubah wacana rasional menjadi wacana moral yang emosional.
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Hoax: Guru itu Beban Negara dalam https://www.instagram.com/p/DNiSrWdz_QR/?utm_source=ig_web_copy_link yang diakses pada 11 November 2025 pukul 16:49 WIB.
[KLARIFIKASI] Video Sri Mulyani Sebut Guru sebagai Beban Negara adalah Rekayasa AI dalam https://video.kompas.com/watch/1870323/klarifikasi-video-sri-mulyani-sebut-guru-sebagai-beban-negara-adalah-rekayasa-ai?utm_source=Various&utm_medium=Referral&utm_campaign=Top_Desktop diakses pada 04 November 2025 pukul 16:21 WIB
Sebut Video Viral Hoaks, Berikut Pidato Lengkap Sri Mulyani di KSTI dalam https://youtu.be/xzFS-S27qcI?si=hg-NLQx6Bnv-y5ZF yang diakses pada 04 November 2025 Pukul 16:23 WIB.
Sri Mulyani: Video Saya Sebut Guru Beban Negara Hoax, Hasil Deepfake dalam https://www.cnnindonesia.com/ekonomi/20250820063702-532-1264246/sri-mulyani-video-saya-sebut-guru-beban-negara-hoax-hasil-deepfake diakses pada 04 November 2025 pukul 16.00 WIB
Video Sri Mulyani Sebut Guru Jadi 'Beban Negara', Kemenkeu: Itu Hoaks! Dibuat dari AI dalam https://youtu.be/8K5AoPiV1CM?si=rrRfQDewKy4vcXIN diakses pada 04 November 2026 pukul 16:19 WIB
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