Fenomena Tren Live Streaming Pada Media Sosial Dalam Perspektif Social Construction of Technology

Abstract

The existence of digital technology today provides developments that from time to time continue to show improvements in terms of users and developing features. Internet use today is often associated with social media, where social media shows social trends that are formed from the existence of online communities. One interesting phenomenon is the presence of live streaming as one of the features utilized by social media users today. This study will answer research questions, namely (1) How to use live streaming on social media in Indonesia; and (2) How does live streaming affect people's behavior in Indonesia. The research method used is a systematic literature review by examining the publications of articles published during 2012 to 2022. This study shows that live streaming tends to be used for several activities, namely learning media, work media, and marketing media. In addition, the existence of live streaming shows an influence on user behavior which is associated with the concept of social construction technology, indirectly constructing user behavior which refers to how they behave differently between the real world and in the public eye.