Perancangan Video Motion Graphic Labuan Bajo Sebagai Media Promosi Destinasi Wisata

Authors

  • Nola Ardelia Vorna Cilla Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Surakarta
  • Anung Rachman Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Surakarta https://orcid.org/0000-0002-4728-3410
  • Rendya Adi Kurniawan Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Surakarta

DOI:

https://doi.org/10.37278/artcomm.v6i2.659

Keywords:

Motion Graphics, Labuan Bajo, Advertising, Animation

Abstract

Along with the times, the Indonesian tourism sector began to increase the potential of tourist attractions more innovation but still maintain the original culture.  The purpose of designing this motion graphic video is to increase tourists coming to Labuan Bajo tourist attractions. The design of this video uses the multimedia project development method "Multimedia Development Life Cycle (MDLC) which produces a total duration of 58 seconds. This motion graphic video was uploaded on TikTok social media which has gone through a perception test using gfrom. Based on the results of the questionnaire, there were 50 respondents said this video had a good and effective response so that it could be used as an advertisement for tourism promotion media. Motion graphic ads can add to the attraction to invite to come to Labuan Bajo.

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Published

2023-11-22

How to Cite

Cilla, N. A. V., Rachman, A., & Kurniawan, R. A. (2023). Perancangan Video Motion Graphic Labuan Bajo Sebagai Media Promosi Destinasi Wisata. ArtComm : Jurnal Komunikasi Dan Desain, 6(2), 54–65. https://doi.org/10.37278/artcomm.v6i2.659

Issue

Vol. 6 No. 2 (2023): ArtComm

Section

Articles

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