Design of the "ECO-ELT" Social Community Logo as a Brand Identity
DOI:
https://doi.org/10.37278/artcomm.v9i1.1469Abstract
The ECO ELT (Ecological English Language Teaching) community is a global platform dedicated to addressing environmental challenges through English language education. Despite its growing membership of 567 members across multiple countries as of 2025, the community lacks a formal visual identity, particularly a logo, which limits its ability to establish a professional and recognizable presence in comparison to similar communities. This gap represents a significant limitation in branding and community communication. This study aims to design the ECO ELT community logo as part of a comprehensive visual identity system to strengthen its brand recognition. A qualitative research method was employed, collecting data through non-participant observation, in-depth interviews, and documentation. The Design Thinking methodology was applied across five stages: empathize, define, ideate, prototype, and test. The results include the ECO ELT logo, a Graphic Standards Manual (GSM), and application across supporting media including t-shirts, tote bags, letterheads, and employee ID cards. The visual identity produced offers a distinctive and consistent representation of the community's values and educational mission.
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