Design Graphic Design Campaign for Raising Schizophrenia Awareness Among Adolescents: A Case Study of YKTB 2 Vocational High School Bogor and the Schizophrenia Care Community
DOI:
https://doi.org/10.37278/artcomm.v9i1.1524Keywords:
ADDIE, Design, Campaign, Health, SchizophreniaAbstract
Mental health issues, particularly among adolescents, are a global issue that is gaining increasing attention. The World Health Organization (WHO) states that one in seven adolescents experiences a mental disorder, but social stigma often prevents them from seeking help. In Indonesia, schizophrenia is a serious mental disorder that remains misunderstood by the public, especially among adolescents who are heavily influenced by digital culture and social media. The lack of educational and engaging visual campaigns about schizophrenia makes it crucial to address this topic through an adaptive, theory-based visual communication approach. This research aims to design a digital graphic design campaign aimed at raising adolescent awareness of schizophrenia and reducing the stigma associated with it. The approach used was the Research and Development (R&D) method with the ADDIE (Analysis, Design, Development, Implementation, Evaluation) model and the ACME (Audience, Channel, Message, Evaluation) campaign strategy. Data was collected through observation, interviews, and pre- and post-tests, validated by experts from the fields of design and psychology. The expected outcome of this research is the creation of an effective, engaging, and evidence-based visual campaign product that can serve as a model for digital mental health communication among Indonesian adolescents.
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