Logo Redesign of Kampung Lali Gadget in Sidoarjo Regency
DOI:
https://doi.org/10.37278/artcomm.v9i1.1249Kata Kunci:
Kampung Lali Gadget, Logo, Visual Identity, Traditional GamesAbstrak
Kampung Lali Gadget is an educational space that emerged as a solution to the high dependency of children on gadgets, by introducing traditional games and activities rooted in local culture. The absence of a strong and representative logo has made the visual identity of this community less recognizable. This study aims to design a logo that reflects the spirit, educational values, and local character upheld by Kampung Lali Gadget. The research uses a qualitative method with data collection techniques including direct observation and in-depth interviews with the community manager, activity companions, and participating children. Observation was conducted to understand the activities and atmosphere in the field, while interviews explored the vision, mission, and core values of the community. The logo design is inspired by the expressions and movements of children while playing, which represent joy, freedom, and closeness to nature.
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