Optimizing the New Student Admission Process Through the Implementation of a Laravel-Based CRM System at STABA
DOI:
https://doi.org/10.37278/sisinfo.v8i1.1459Keywords:
Customer Relationship Management, New Student Admissions, WhatsApp, Information System, Web-based applicationAbstract
The New Student Admission Process (PMB) is an important agenda in higher education institutions that requires structured data management and communication to run effectively and efficiently. The Bakti Asih College of Analysts (STABA) still manages prospective student data and promotional activities manually using Microsoft Excel and Google Drive. This approach risks data errors and makes communication monitoring less effective. This study aims to develop a Customer Relationship Management (CRM) system to assist in managing prospective student data, monitoring communication, and supporting targeted follow-up actions. The development method used is Waterfall, which includes needs analysis, design, implementation, verification, and maintenance. The CRM system provides features for managing prospects, WhatsApp integration, chat history, automatic status updates, and promotional team performance reports. Black Box testing shows that all functions work as needed. Overall, this system integrates data management, communication, and promotional performance monitoring into a single structured and controlled platform. The system is also designed to improve data accuracy, responsiveness, and efficiency in managing the overall PMB process.
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