Media Baru dan Fandom Lama

Pengaruh Platform Digital terhadap Praktik Komunikasi Kolektor Gundam

Penulis

  • Dewi Christina Marbun Ilmu Komunikasi, Fakultas Komunikasi dan Desain, Universitas Informatika dan Bisnis Indonesia
  • Nurizky Adhi Hutama Desain Komunikasi Visual, Fakultas Teknik, Universitas Pertiwi

DOI:

https://doi.org/10.37278/artcomm.v8i1.1242

Kata Kunci:

Platform Digital, Praktik Komunikasi, Kolektor Gundam, Budaya Fandom, Transformasi Digital

Abstrak

Penelitian ini menganalisis pengaruh platform digital terhadap praktik komunikasi di kalangan kolektor mainan Gundam, sebuah fenomena fandom yang telah lama ada sebelum era internet. Menggunakan teori media baru dan studi fandom, penelitian kualitatif ini mengeksplorasi bagaimana forum daring, media sosial (Instagram, Facebook, Twitter), YouTube, dan pasar daring telah mengubah interaksi, berbagi informasi, pameran koleksi, dan pembentukan komunitas. Melalui studi kasus, wawancara mendalam, dan analisis konten daring, ditemukan bahwa platform digital memfasilitasi komunitas global, pertukaran informasi yang cepat, dan bentuk partisipasi baru. Namun, penelitian ini juga mengidentifikasi tantangan terhadap praktik komunikasi tradisional fandom akibat dominasi media digital. Penelitian ini memberikan wawasan lebih dalam tentang bagaimana media baru mentransformasi komunikasi dalam fandom yang mapan dan bagaimana identitas serta budaya fandom dipertahankan dalam ranah digital yang dinamis.

Referensi

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Diterbitkan

2025-04-25

Cara Mengutip

Marbun, D. C., & Hutama, N. A. (2025). Media Baru dan Fandom Lama: Pengaruh Platform Digital terhadap Praktik Komunikasi Kolektor Gundam. ArtComm : Jurnal Komunikasi Dan Desain, 8(1), 46–53. https://doi.org/10.37278/artcomm.v8i1.1242

Terbitan

Vol 8 No 1 (2025): ArtComm

Bagian

Articles

Lisensi

Hak Cipta (c) 2025 Dewi Christina Marbun, Nurizky Adhi Hutama

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