Analysis of E-Lifestyle in Influencing Reuse Intention of Sworkit Fitness Workout Application.

Survey pada pengguna aplikasi Sworkit di Bandung

Authors

  • Aggi Panigoro Sarifiyono Universitas Informatika dan Bisnis Indonesia
  • Harini Fajar Ningrum Program Studi Manajemen Universitas Binawan

DOI:

https://doi.org/10.37278/eprofit.v3i2.420

Keywords:

E-lifestyle, , Reuse intention, Sworkout

Abstract

Tujuan penelitian yaitu mengetahui dan menganalisis pengaruh dan hubungan e-lifestyle, reuse intention pada pengguna Swork out  di Bandung . Penelitian ini merupakan penelitian dekriptif dan kausal dengan pendekatan kuantitatif. Kriteria populasi dalam penelitian ini yaitu berusia minimal 17 tahun, pengguna aplikasi work out  dengan minimal 1 kali pemakaian  berdomisili di Bandung. Teknik pengambilan sampel yaitu dengan purposive sampling dan pengumpulan data dengan kuesioner offline dan online melalui google docs yang melibatkan 100  responden. Teknik analisis data yaitu regresi linier berganda. Hasil penelitian ini menyatakan bahwa, e-lifestyle berpengaruh secara positif terhadap reuse intention dengan hasil skor sebesar 84,%.

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Published

2021-10-22

How to Cite

Sarifiyono, A. P., & Ningrum, H. F. (2021). Analysis of E-Lifestyle in Influencing Reuse Intention of Sworkit Fitness Workout Application.: Survey pada pengguna aplikasi Sworkit di Bandung. Economics Professional in Action (E-Profit), 3(2), 99–104. https://doi.org/10.37278/eprofit.v3i2.420

Issue

Vol. 3 No. 2 (2021)

Section

Articles

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