Perancangan Videografi Sebagai Media Promosi Batik Khas Subang Yang Diproduksi Oleh Batik Ganasan
Abstract
Since batik was established by UNESCOas a Masterpece of the Oral and Intangible Haritage of Humanity Culture since October 2009, the development of batik in Indonesia developed rapidly, many regions in Indonesia possessed and developed batik in accordance with regional identity, including in Subang Regency which has developed and has emerged a variety of typical Batik Subang industry. One of the famous batik industries in Subang is Batik Ganasan. In Ganasan Batik, batik cloth is made with diverse motifs and is full of natural wealth and traditions in Subang Regency, such as pineapple motifs, sisingaan and ancient vessels. This Final Project Design Report on Subang Batik has the formulation of the problem regarding effective and efficient promotional media for the work on typical Batik Subang that produces Batik Ganasan. The purpose of the design of this Final Project is to promote the unique batik of Subang through videography media and the target of designing this promotional media is the early adultage is actively using social media.This study uses qualitative methods, with primary data collection techniques in the form of interviews, observation and literature study, and secondary data using a questionnaire as a data collection medium. Based on the data analysis, it was concluded that the Batik Ganasan industry had made an effort to promote the typical batik of Subang by direct selling, namely direct promotion via online media in the form of whatsapp. However, these efforts have not been effective to promote batik typical of Subang, especially in terms of coverage of promotional targets.
Authors who publish articles in ArtComm : Jurnal Komunikasi dan Desain agree to the following terms:
- Authors retain copyright of the article and grant the journal right of first publication with the work simultaneously licensed under a CC-BY-SA or The Creative Commons Attribution–ShareAlike License.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
