The Hallway Kosambi Sebagai Re-Branding Pasar Kosambi Bandung Melalui Ruang Kolaborasi Ekonomi Kreatif Anak Muda Bandung

Abstract

In 2019, there was a creative idea initiated by the youth of Bandung who are also one of the tenants of the Kosambi Bandung market, in order to build the existence of the Kosambi Market among young people. The Hallway was born with the concept of a collaboration space for the creative economy of young people. The purpose of this study is to find out about the re-branding process of Kosambi Market Bandung through The Hallway which was previously known as a traditional market to become a collaboration space for Bandung youth in a fairly short time through a re-branding process model. This research uses qualitative methods with a case study approach. Data collection techniques in this study are interviews, observations and documentation. The result of this study is that with the stages of analysis, planning, implementation and evaluation of re-branding well, now Pasar Kosambi is also known as a creative space community in Bandung through The Hallway, as for the reason for using the concept of a creative economy collaboration space in Bandung, because Bandung has a fairly productive creative community.