Strategi Komunikasi Hisqie Furqoni dalam Upaya Mengenalkan Identitas Virtual Higot di Dalam Youtube

Studi Kasus Mengenai Strategi Komunikasi Hisqie Furqoni Dalam Upaya Mengenalkan Identitas Virtual Higot di Segmen “Ini Penting Sih” dalam YouTube “Gak Penting Sih Channel”

Abstract

The formation of virtual identities created by YouTubers shows that they have high creativity. Virtual identity is a special attraction for viewers. One of the YouTubers who created a virtual identity is Hisqie Furqoni, owner of the Gak It's Important Channel account. Hisqie created 6 virtual identities that always appear alternately every season. One identity that is interesting to research is Higot or Hisqie Jenggot, which was formed because of concerns about "Real Men" which stemmed from the stigma in society that men are not cool if they don't smoke. This research uses a qualitative case study method to focus on the communication strategy used by Hisqie in introducing Higot's identity on the Gak Penting Sih Channel. The data in this research was obtained through in-depth interviews, observation and documentation studies. The results of this research state that the communication strategy used for Higot is displayed in the “Ini Penting Sih†segment, which always discusses the concerns surrounding society's stigma that men must always be strong and great. The message  is a message of entertainment and sarcasm. Higot appeared with the tagline "Real Men". Higot's supporting factors are Hisqie’s self-motivation, parents, friends, and the moment, while inhibiting factors are acting ability, finances, and constraints during pre- and post-production. The evaluation carried out by Hisqie was based on feedback from his loyal subscribers.