Sikap Percaya Diri dalam Bentuk Self-love di Kalangan Ambassador UNIBI

Authors

  • Shinta Hartini Putri Fakultas Komunikasi dan Desain, Universitas Informatika dan Bisnis Indonesia
  • Aulia Agistiyani Fakultas Komunikasi dan Desain, Universitas Informatika dan Bisnis Indonesia
  • Neng Ulfa Fakultas Komunikasi dan Desain, Universitas Informatika dan Bisnis Indonesia
  • Nisa Lathifah Fakultas Komunikasi dan Desain, Universitas Informatika dan Bisnis Indonesia

DOI:

https://doi.org/10.37278/artcomm.v7i2.993

Keywords:

self-confidence, self-love, ambassador, campus ambassador

Abstract

Nowadays, it is undeniable that many Generation Z still lack self-confidence. Public speakers or individuals who can communicate in front of an audience are believed to have high self-confidence. Good self-confidence and self-love are often found in public figures such as influencers, brand ambassadors, artists, and athletes. UNIBI Ambassador, one of the icons at UNIBI, has a dominant presence and aura. This study aims to provide an overview of the application of self-confidence and self-love among UNIBI Ambassadors as input and evaluation material for implementing good self-confidence and self-love among teenagers and the general public. In achieving these objectives, this study uses a descriptive qualitative research method, with primary data collection techniques through interviews, while secondary data uses literature studies of books, journals, and internet sources. The results of this study are that the UNIBI Ambassador views self-confidence and self-love as important. Self-love is instilled in each member well, although high and good self-confidence has not been fully implemented or integrated.

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Published

2024-11-30

How to Cite

Putri, S. H., Agistiyani, A., Ulfa, N., & Lathifah, N. (2024). Sikap Percaya Diri dalam Bentuk Self-love di Kalangan Ambassador UNIBI. ArtComm : Jurnal Komunikasi Dan Desain, 7(2), 247–255. https://doi.org/10.37278/artcomm.v7i2.993

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